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Thursday, June 26, 2008

Sony Mid-Term Strategy Update

Sony published its midterm Corporate Strategy update for 2008-2010. It intends to invest approximately 900 billion yen towards strengthening core focus areas within components and semiconductors, explicitly mentioning image sensors as one of the main investment targets.

Sony is also promoting the concept of “open innovation”, whereby it is looking not only inside the company, but outside for technologies that foster innovation. By combing Sony’s technological strengths with external expertise, it aims to accelerate R&D efficiency and respond to changing customer needs.

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