Omnivision Tries To Regain Market Share

Digitimes: Omnivision announced that it plans to increase its image sensor wafer starts to boost capacity, including high-end sensors, and to produce a new generation of VGA-resolution sensors. Digitimes' industry watchers explained the move as the company's strategy to regain its CMOS image sensor market share that may have been eroded by competitors from China.

Digitimes' industry watchers suggested Omnivision attempts to regain market share in the China white-box handset market amid the rising threat from rival SETI. They believe that Omnivision is likely to achieve its goal as its new generation VGA sensors are smaller in size, so they are supposed to be cheaper.