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Wednesday, July 22, 2009

Fujifilm 3D Camera - Do We See DSC Sensor Market Doubling?

DPReview: With Fujifilm announcement of 3D camera, digital frame and printing machine, there is a chance of the new growth on somewhat stagnant compact DSC sensor market (if other companies support the new 3D ecosystem). Eventually, the new trend might penetrate camera phones as well.

Actually, the technology itself was announced almost a year ago at Photokina 2008. It mostly relies on known and proven solutions - I do not see anything revolutionary here. Still, putting all the pieces together and using Fuji marketing muscles might help to jump start the new market.

On the other hand, Fuji is quite conservative in its sales targets. It only expects to sell 100K 3D cameras in a year, as Reuters reports. May be $641 price tag is the reason for such a modest sales projection.

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