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Wednesday, February 10, 2010

Welcome PrimeSensor - Child of Pixart, Mediatek and UMC

Digitimes quotes Pixart chairman Huang Sen-Huang saying that Pixart will spin off its CMOS image sensor design subsidiary - PrimeSensor Technology - at the end of the first quarter 2010.

PrimeSensor will focus on standard CIS targeting China's white-box handset market independently, while Pixart will maintain its stake in the subsidiary at about 30%, with the remaining 70% shared by MediaTek and UMC, Huang said.

MediaTek ships to China's white-box handset market about 400,000-500,000 units per month. Huang said if one CIS chip is included in each handset solution, this will benefit PrimeSensor.

[ISW: If most of this volume is VGA sensors for $0.4 per chip, the new company is projected to have about $200K a month in sales.]

The spin-off PrimeSensor was founded in May 2008, the chairman said. So, now we have two more similar names in the industry: Primesense dealing with 3D imaging and the newly announced Primesensor.

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