Samsung Presents ISOCELL Brand, Four Sub-Brands

Samsung presents its image sensor brand "ISOCELL". First introduced in 2013, ISOCELL technology separates each pixel with a physical barrier that reduces color crosstalk among pixels. This allows a better color fidelity even with smaller pixels.

Samsung ISOCELL is complemented by four technological sub-brands—Bright, Fast, Slim and Dual—that respond to specific market demands:

• ISOCELL Bright sensors deliver bright and sharp images with high color fidelity and reduced noise in low light environments
• ISOCELL Fast sensors provide fast autofocus onto still or moving objects even when dark
• ISOCELL Slim sensors adopt the smallest pixel sizes available in the market at 0.9-1.0um, yet produce high quality images for the slimmest devices
• ISOCELL Dual sensors can be mixed and matched in various combinations on consumer devices to bring about features demanded in the latest dual camera trend

“Samsung ISOCELL is a brand that represents the essence of our leading pixel technologies. We expect the ISOCELL brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device,” said Ben Hur, VP of System LSI marketing at Samsung Electronics. “With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications.”