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Monday, July 30, 2018

ON Semi Renames Image Sensor Group, Reports Q2 Results

ON Semi renames Image Sensor Group to "Intelligent Sensing Group," suggesting that other businesses might be added to it in search for a revenue growth:


The company reports:

"During the second quarter, we saw strong demand for our image sensors for ADAS applications. Out traction in ADAS image sensors continues to accelerate. With a complete line of image sensors, including 1, 2, and 8 Megapixels, we are the only provider of complete range of pixel densities on a single platform for next generation ADAS and autonomous driving applications. We believe that a complete line of image sensors on a single platform provides us with significant competitive advantage, and we continue working to extend our technology lead over our competitors.

As we have indicated earlier, according to independent research firms, ON Semiconductor is the leader in image sensors for industrial applications. We continue to leverage our expertise in automotive market to address most demanding applications in industrial and machine vision markets. Both of these markets are driven by artificial intelligence and face similar challenges, such as low light conditions, high dynamic range and harsh operating environment.
"

5 comments:

  1. I believe change to Intelligent Sensing Group was because of the SensL LiDAR and MMwave Radar acquisition and it no longer made sense to just be the Image Sensor Group.

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    1. ISG - Intelligent Sensing Group ?? Why not just vision sensor group then as the work is on improving vision ? What kind of intelligence group additionally provides?

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  2. Another reason is ISG has been doing fairly poor and kept losing market share given their sub-par pixel technology.

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    Replies
    1. Evidence? This report from Yole shows they're dominating in the core market and Sony and Samsung are not present - https://www.i-micronews.com/category-listing/product/mems-and-sensors-for-automotive-report.html?utm_source=PR&utm_medium=email&utm_campaign=MEMS_Sensors_Automotive_YOLE_August2017

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  3. On Semi is dominating the Automotive market, with market share similar to the one Sony enjoys at the global level. Since this market has become quite significant it is normal the competition is waking up, and the market share for On Semi will naturaly reduce. From the numbers they disclose it is difficult to have a clear cut vision. Since some business like drone and security may be faltering, I believe their Automotive segment is still enjoying very healthy growth above 20% CAGR. Pierre Cambou - Yole Developpement

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