Digitimes Compares Sony and Samsung Approaches

Digitimes Research: Sony and Samsung use different approaches in CIS competition:

• Sony leverages the success of its 48MP sensors for smartphones and beats on integration of AI functionality onto the sensor
• Samsung is trying to leapfrog Sony with 108MP smartphone chips and uses better process scaling capability to achieve higher pixel density
• Sony controls 50% of CIS market
• Smartphone CIS account for 60% of the market
• Automotive CIS grow at a CAGR of 29.7% from 2019-2023