Thursday, January 21, 2010

Ambarella SoC in Creative Vado Camera

Yahoo: The third-generation Creative Vado HD video cam is powered by the Ambarella A2S SoC chip. It appears that Ambarella is quite successful in capturing hybrid video cameras market.

12 comments:

  1. anyone know whose sensor is in the vado?

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  2. Creative has always been a bit close to OVT and Aptina.

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  3. Yes, not surprising. Ambarella has found a sweet spot and driving right into that...

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  4. I have seen the demo of AM2 with OV HD chip... very impressing performance, especially in low lux.

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  5. You have to wonder about anonymous endorsements.
    Are they neutral persons, knowledgeable persons, or people trying to promote or discredit some company? It would be great if more posters signed up and signed in.

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  6. It would be great if Fossum posted anonymously like everyone else. Like the owner of this blog. Fossum must think people value his comment more when he signs in.

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  7. Anonymous Coward @ 3:32 wrote: "Fossum must think people value his comment more when he signs in."

    Even a fool knows that words alone have little value next to words buttressed by a man.

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  8. Anonymous or not: it is a personal choice. But uncloaked comments are more useful for sure.

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  9. Getting back to Ambarella, it's interesting to compare it with Mobilygen. Initially both companies intended to design H.264 encoder/decoder only. Mobilygen spent its startup money to bring its codec close to perfection, very well performing and very low power. Ambarella early on decided that stand-alone codec is not enough and embraced system solution in its SoC, including camera interface, ISP, system controller with peripherals, etc. Mobilygen was sold for cheap to Maxim in Oct. 2008. Ambarella sells its SoCs quite well, but, probably, not enough for break-even.

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  10. This comment has been removed by a blog administrator.

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  11. No personal attacks, please. The last comment has been deleted for that reason.

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  12. To Anonymous: You actually completely missed the point of Fossum's comments. People who really believe in what they wish to say will stand up and be accountable ... unless, in the future, your appreciation of "impressive" performance is supported by tangible evidence.

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