Thursday, November 13, 2008

Consumers Willing to Pay for a Quality Camera in Their Phone

Centre Daily Times: The Strategy Analytics Wireless Device Lab service research, "The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device," shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be willing to pay--and willing to pay the most--compared to other mobile device features.

These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. "Strategy Analytics research shows that over 60% of all respondents would be willing to pay extra for a quality camera on their mobile device," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "This desire for imaging features prevails across all age ranges in both regions."

2 comments:

  1. So is it the beginning of the "education" of the consumer regarding image quality?
    Will the roadmap of the pixel size reduction be changed for a more "innovative" roadmap?

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  2. Well, consumer education is a good thing. Educated consumer understands that there are hard trade-offs in camera phone design and what she gets now is a product of these trade-offs.

    As for roadmaps, there are some innovative things in the pipeline, other that pixel shrink (which by itself requires a lot of innovative thinking). For one, 12-15fps burst mode will become standard in camera phones much faster than in DSCs - there are many such phones on the market right now,

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