IMS Research believes Apple will need to embrace embedded vision-based technologies in its next product releases in order for the company to maintain its competitive edge.
Competitors such as Samsung and Microsoft have steadily begun integrating these technologies in recent releases and several more have products slated for debut in the next year, as competitive differentiators to employ against Apple. These technologies will also become commonplace in the years to come.
Apple’s competitors are also more aggressively deploying camera-based gesture recognition applications. Microsoft has already shown its commitment to gesture control with the Xbox 360 and upcoming Windows 8 platforms, along with gesture-friendly common interfaces across devices. Windows 8-based laptops and tablets incorporating gesture control with either standard or enhanced front-facing cameras are debuting this year. Android-based smartphones and tablets incorporating gesture control will debut in volume in late 2012. In the home video arena, where Apple has significant aspirations, Samsung is only the first of several major consumer electronics companies to debut camera-based gesture recognition this year in its Smart TVs. Vision-based applications are thus expected to be a competitive differentiator going forward.