HP Image Processing Technology Available for Licensing

EETimes: HP has quit the camera business and the image processing algorithms originally developed for HP's digital cameras are now available to be incorporated into cell phones, enabling users to create high-quality prints from pictures taken with camera phones.

In November 2006 HP provided a license of its image processing algorithms to Flextronics. The algorithms include, for example, red-eye processing, subtle lighting adjustment, and color correction. Flextronics' modules incorporate HP's algorithms, and in return, HP receives royalties.

It must be a hard sale, as few other image processing powerhouses offer their algorithms for licensing as well. Historically, Flextronix camera module group used to be a part of HP/Agilent. So it's natural that Flextronix tends to use what it's already familiar with.