BusinessWire: SiOnyx reports that its Kickstarter launch for the SiOnyx Aurora, the HD action video camera with day and night color imaging, has achieved a 3X past its target of $50K in the first 4 days of its public debut:
- In less than 3.5 hours, SiOnyx passed its $50K goal
- In less than 48 hours, SiOnyx exceeded 200% of goal
- In less than 72 hours, Aurora became the #2 ranked product under the Design and Tech Category/Camera Category
- In less than 72 hours, Aurora became the #46 project overall, out of more than 3700 ongoing projects
- More than 400 backers and growing
What can one company adressing consumer market do with raising only 50K$US? This lack of realistic ambition no?
ReplyDeleteIt gets press. Like this post.
DeleteI think that they're the world leader in imaging equipment to address the market for ghost hunting cameras. The readers of ISW should start a GoFundMe and buy the AURORA GHOST HUNTERS ADVENTURE package for Albert Theuwissen!
ReplyDeleteI am looking forward to it ;-)
DeleteI don't think crowdfunded projects should be judged successful only on the basis of how much money they raise but rather on how satisfied their backers are on the final product they receive. Take as an example the Pilot translation earbuds. Waverly Labs raised over $4M but just look at how many complained about the useless product they received! Their campaign was essentially fraudulent because they promised something they knew current technology could not deliver. As was already pointed out in an earlier post SIONYX chose well lit locations to demonstrate the low light capability of their camera. Very strange indeed! Lets see how happy their backers are with what they end up receiving before the camapaign is judged successful.
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