Friday, June 21, 2013

Pelican Imaging Video Wins Telly Award

Pelican Imaging announces at its LinkedIn Company Page that it has received a Telly Award for "smart camera" video. The Telly Awards was founded in 1979 and is honoring outstanding commercials (including on-line commercials), programs, video and film productions. The winning video appears to have been produced by The Distillery creative agency, in case anybody wants to promote his/her image sensors too.

Here is the winning Youtube video, already appeared in an earlier post here:

10 comments:

  1. Although this is off-topic since the movie it self is not made by any pelican camera. I find it a shame that a commercial which misleads consumers receives an award.
    First Nokia deceived everyone with their fake bike-riding video. Then they incrsted in this company and perhaps teaching them the art or creating fake movies.

    Anyways all this has no relation to image sensors. It should but it doesn't.

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  2. Agreed. This is ultimately smoke and mirrors.

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  3. They might be more successful in the long run if they put more money into product R&D and less into flashy futuristic videos. Maybe the next video will show that their camera can see through time.

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  4. Why is this smoke and mirrors? Array imagers can do refocus (depth is inherent). Other apps like image super imposition can be done now in SW. So, that is not a big deal. This is not a video on image sensors but about camera experience that is possible with Pelican technology.

    Where ignorance is bliss, it is folly to be wise as some wise soul once said....

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  5. All of this "click to refocus" stuff with light field cameras still seems like too much of a gimmick to really interest consumers long term. It's one of those features that you play with when you first get it, and say "hmmm, interesting" but then rarely if ever play with again. Plus the majority of photos that people take don't lend themselves to depth of field adjustment because they don't have interesting subject matter at widely different depth ranges. Light field cameras need a compelling application if Pelican wants them to be adopted in cell phones.

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    1. I see possiblilities for distance measurment. Imagine taking a shot of a space in a room or peice of furiture and being able to get the measurement and then going to the store and doing the same thing to see if whatever you're about to buy fits. Could be an interior designers dream feature. Then there the extended depth of field possibility and the possibility of correcting for longitudal chromatic abberations.

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    2. We're still back to the "compelling application" argument. I don't hear a lot of consumers complaining about longitudal chromatic aberrations. I hear "it's too noisy in low light", "it's blurry in low light", and "it took a picture too late and missed the shot".

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  6. Color artifacts are expected to be much stronger in an array camera due to disparity. I even see lots of it on the images these guys posted a few weeks ago.

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  7. The TELLY Award is a well known SCAM, anyone can 'enter' and pay the fees, then purchase the 'award statue' for a price. Ad agencies buy them to boost their resumes, and thank clients for hiring them for "award winning' projects.

    I bought one in High School for a home video I made.

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