Link to full article: https://www.phonearena.com/news/sonys-image-sensor-makeover-imx-to-lytia-by-2026_id160402
Sony's image sensor makeover: IMX to LYTIA by 2026
... there's a buzz about Sony making a branding shift for its smartphone image sensors. According to a recent report, Sony is considering moving all its mobile image sensors, including the current IMX lineup, under the newer LYTIA brand. The company is gradually phasing out the IMX brand, and some IMX sensors have already been rebranded to LYTIA. Reportedly, the company plans to fully transition to the LYT lineup by 2026.
The report states that the 50MP IMX890 and IMX882 sensors have already been rebranded as LYT-701 and LYT-600. For instance, the LYT-600 is already used in the vivo X100 Ultra, launched in May this year.
Not a question mark. This is absolute certainty and the LYTIA brand has been used for a year.
ReplyDeletealso sooner or later they will run out of 3 digit numbers for all the devices, the LYT opens namespace for 1000 more devices ;-)
ReplyDeleteIs it just a name change or is there a process/design change?
ReplyDeleteWhat about Exmor (FSI), Exmor R (BSI), Exmor RS (BSI stacked) and Exmor T (tripple-layer stacked)? Will these names stay?
ReplyDeleteso ugly ...
ReplyDeleteLYT opens namespace for 1000 more devices, but they have already used LYT-"701". Does it mean there will be another new brand soon....
ReplyDelete