According to the forecast worldwide digital camera shipments rose 21 percent in 2006 to approximately 98 million units. This sizeable growth occurred despite household penetration of greater than 50 percent in Japan, the United States, and leading nations in Western Europe, and in spite of multimegapixel camera phones becoming commonplace in Asia and Europe. Lyra's forecast now projects worldwide digital camera shipments to exceed 130 million units in 2010 for a compound annual growth rate (CAGR) of more than 10 percent.
Sales in 2006 showed that consumers' appetite for digital cameras has not been abated by the spread of camera phones or by existing digital cameras in the household," comments Steve Hoffenberg, Lyra's director of consumer imaging research. "Current digital camera users upgraded in droves to new models offered by every major manufacturer, lured by image-stabilization features, broader zoom lens ratios, and higher-resolution sensors. While the upgrading activity will eventually taper off, it shows little signs of vanishing through the end of the decade, as camera makers continue to pack more value into their products."
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