All Things D: Facebook has acquired facial recognition technology company Face.com, reportedly for $60M. Face.com's iPhone KLIC application automatically identifies and tags Facebook friends in photos. By connecting with Facebook, the app scans friends' photos to develop a facial profile of everyone in a user's network. The app identifies people by matching faces in photos taken with, or uploaded to, the app to these profiles. The company says KLiK is approximately 90% accurate (Reuters).
The company also provides technology that reveals gender, mood, and even age. "We provide a minimum and maximum and approximate age guesstimate, only using the facial information in the photo -- nothing else," Face.com CEO Gil Hirsch said.