Forbes explains how Rambus binary pixel works:
"In the 30th of a second it takes to snap a smartphone camera, light photons bathe its image sensor and fill the millions of pixels like tiny buckets of water. Current image sensors don’t measure the rate of photons pouring into each bucket, so a lot of them overflow and you lose detail in areas of bright light and dark shadow. The Rambus sensor checks each bucket as quickly as every two milliseconds and clears those that have tripped their threshold, allowing the sensor to keep on collecting an order of magnitude more in new light and color information–especially helpful when it’s time to process or edit the digital image. “Anything you measure, you can change,” says Jay Endsley, co-inventor of the technology."
Michael Ching, the head of Rambus’ imaging division, agrees: "The hardest part of the sale is it’s a new technology, and one that needs to be brought to market."