Seeking Alpha's transcript of SMIC JPMorgan TMT Conference 2013 quotes the company's CEO Tzu-Yin Chiu saying:
"...area that we have to point out in the past is, for example, the CIS; CMOS Image Sensors. SMIC already is the second largest CIS foundry in the world. Some of our customers, they have about 60% to 70% of market share in the feature phone. We are doing further investment in this area so that we can move from the feature phone CMOS Image Sensor into the high end 5 megapixel and 8 megapixel. So, we have recently, okay, last year, we have announced successful demonstration of our back sight illumination that is a technology in conjunction with the CIS to move into the high CMOS Image Sensor."
From the presentation: