Tuesday, July 09, 2013

Image Sensors at imec, Personal View

Imec posted a Vimeo video with Kiki Minoglou, image sensor researcher, talking about her work:

video

11 comments:

  1. Congratulations to Ms. Minoglou for being featured in this IMEC video. The following is directed at IMEC, not at her. It is a nice video.

    But, what were they thinking at IMEC? To me at least, showing her at a group gathering serving food she probably prepared seems remarkably sexist, like 50 years ago in the US. Surely there are other ways to illustrate group camaraderie or her friendly spirit. With so few women working in image sensor technology, it is a shame to perpetuate stereotypes.

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  2. I think any complaints must come from Ms Minoglou; if she was OK with being shown serving where is the problem. I think men speaking up for her, when she personally doesn't seem to be offended (she would refuse to be in the video if that were the case) are being patronizing.

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    1. ha! You really need to think more deeply about that statement or take some training courses on workplace equality. In any case, it is about the message, not about the particular person.

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  3. when she came out with that tray i honestly thought it was full of chips or wafers... was pleasantly surprised, i must admit.

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  4. Well I see more a young Greek woman sharing her culture through food she prepared.
    I don't see any stereotype at all and I don't think that Belgium is 50 years late compared to the US in terms of sexism, or more generally in terms of tolerances in questions of society.
    From communication point of view, sure that this good-looking and pleasant woman was the perfect candidate for IMEC promotion...

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  5. Agree with Eric. Very stereotypical portrayal indeed.

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  6. I have not lived in this country long enough to say whether it is bad to be like 50 years ago in US, but I do feel we are paying too much attention to be politically correct. Most things in life are just normal little daily routine until someone exaggerates its political meaning.

    Our kids are busy being educated on how to be politically correct while others in the world are being taught how to learn and compete.

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  7. For me it also seems to be a rather unfortunate choice to show the woman serving food, as the main topic of this image film should show the work of a qualified team including of course female staff. I'm sure a male engineer does also bring a cake to work for special occasions, but I could not imagine a male engineer doing the same in an image film.
    So please assign a PR company which pays attention to those details.

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  8. Probably Fossum has never seen music video clips for teenagers produced in US when girls are always with boobs uncovered and the text of the song is always "give it to me girl"...

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    Replies
    1. But those teenagers don't serve food -- politically incorrect, as opposed to acting sleazily -- normal

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  9. The whole controversy here may have been diffused if she had simply said "I had my husband make this baklava..."

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