Business Korea published an article on Samsung efforts to capture mobile CIS market. TSR predicts that Samsung will take the lion’s share of the mobile CIS market this year, capturing 24.5% market share by supplying 548.325M CIS units. Sony’s supply volume and market share are estimated at 410.84M units and 18.4%, respectively.
For now Samsung is focusing on mid-end and high-end products of less than 8MP. Although it does produce those that can capture eight or higher megapixels, these account for less than 20% of the total sales volume. Meanwhile, products of 8MP to 13MP represent over 70% of Sony’s total sales.
"Sony’s CISs are at least 1.5 times more expensive than those of Samsung Electronics and OmniVision. Almost all of the high-end smartphones in the market are equipped with CISs manufactured by Sony," said unnamed market expert. Sony’s brand power is said to be greater than Samsung’s when it comes to high-price products of 8MP to 10MP.