PR Newswire: Frost & Sullivan Strategic Analysis of the World Optical and Image Sensors Market, finds that the market earned revenues of $9.07 billion in 2013 and estimates this to reach $15.12 billion in 2019. "Maintaining a balance between high image quality, technology and price is the biggest challenge for optical and image sensor suppliers. This is compounded by the large number of established and emerging participants, especially in the consumer electronics segment that have intensified competition and pricing pressures. Since smaller manufacturers find it difficult to differentiate products by any factor other than price, their entry into high-volume application markets will be tough.
Another barrier for entrants is the strong brand image and customer loyalty that established competitors have built in the image sensors market. Smaller manufacturers need to enhance their product development and target niche areas (low volume but high margin) to contend with large companies."