BusinessWire: According to the latest report by Technavio, the CMOS sensors market is highly fragmented due to the presence of a large number of vendors. Sony is the market leader here followed by Samsung Electronics, OmniVision, Canon, and ON Semiconductor.
Sony is the market leader with a 27% market share. “The reason behind Sony's success is its strategy of purchasing many factories in order to boost CMOS sensor production to meet the demand for sensors incorporated in the global smartphone market. Their plan was to welcome any smartphone manufacturer to use its CMOS image sensor,” says Sunil Singh, a lead analyst at Technavio for computing devices.
Samsung Electronics is the second major vendor in this market with a market share of 19%.
Omnivision is the third major vendor in this market with 17% market share. OmniVision is mostly driving benefit from the increasing adoption of smartphones in China and India.
Canon is the fourth major vendor in the CMOS sensors market with a 7% market share. Its strengths are that it always looks for innovation and invests a lot in production to cut costs. Its only weakness is the major competition from its rivals like Nikon, which forces it to invest more in advertisements, and which again indirectly leads to increasing the price of its products.
ON Semiconductor (Aptina)
ON Semiconductor is the fifth major vendor in this market with a market share of 6%. In August 2014, ON Semi acquired Aptina Imaging. In 2012, Aptina had almost an 8% market share in CMOS image sensors, which now belongs to ON Semi.