Tuesday, March 01, 2016

Technavio Names Top 5 CMOS Sensor Makers

BusinessWire: According to the latest report by Technavio, the CMOS sensors market is highly fragmented due to the presence of a large number of vendors. Sony is the market leader here followed by Samsung Electronics, OmniVision, Canon, and ON Semiconductor.

Sony

Sony is the market leader with a 27% market share. “The reason behind Sony's success is its strategy of purchasing many factories in order to boost CMOS sensor production to meet the demand for sensors incorporated in the global smartphone market. Their plan was to welcome any smartphone manufacturer to use its CMOS image sensor,” says Sunil Singh, a lead analyst at Technavio for computing devices.

Samsung Electronics

Samsung Electronics is the second major vendor in this market with a market share of 19%.

OmniVision

Omnivision is the third major vendor in this market with 17% market share. OmniVision is mostly driving benefit from the increasing adoption of smartphones in China and India.

Canon

Canon is the fourth major vendor in the CMOS sensors market with a 7% market share. Its strengths are that it always looks for innovation and invests a lot in production to cut costs. Its only weakness is the major competition from its rivals like Nikon, which forces it to invest more in advertisements, and which again indirectly leads to increasing the price of its products.

ON Semiconductor (Aptina)

ON Semiconductor is the fifth major vendor in this market with a market share of 6%. In August 2014, ON Semi acquired Aptina Imaging. In 2012, Aptina had almost an 8% market share in CMOS image sensors, which now belongs to ON Semi.

4 comments:

  1. is this figures right?
    considering http://image-sensors-world.blogspot.se/2015/08/tsr-2014-image-sensor-market-shares.html

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  2. Bogus numbers. Canon is no way #4 MS in sensors. Couldn't be. Only supply their own MSLRs, DSLRs and digital video cameras. Aptina is the #1 provider in automotive with a minimum of 3-4 sensors per vehicle. Yes, in 2012 there was little penetration into ADAS applications. Currently, tier one vehicles have 5-7 sensors per vehicle.

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    Replies
    1. I think Canon is an internal sales figure. The sensor is internally priced pretty high, leading to high internal revenue. To the outside world this is funny-money and not the same as regular B2B sales. On the other hand, Canon does make image sensors and they should be recognized as one of the larger players..but I think well behind the others. How many cameras did Canon sell? That will give you an excellent idea for the sensor volume.

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  3. Interesting take on why Sony sensors are so successful. Doesn't have anything to do with their first mover status in BSI in 2010, or their better QE and SN. Welcoming any smartphone OEM? Yes, if the cam mod manufacturer is willing to pay Sony's premium and has the volumes. Doesn't hurt that LG is their mod provider.

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