Wednesday, August 21, 2013

Hynix Promotes Image Sensor Sales in China

Korea Times: SK Hynix held an event to introduce its image sensor products and to highlight its strengths in related technologies to clients in Shenzhen, China. The company's key clients including ZTE and Huawei were invited to the event.

"Over 100 Chinese chipset makers and module houses came to the event, which is quite impressive. They were briefed over our new vision toward image sensors, detailed business plans and specifications of our key products like eight megapixel sensors using an advanced backside illumination (BSI) tech," said Hynix in a special statement. The company says that, according to the customer requirements, it would remove unnecessary special features and launch products at competitive prices in order to strengthen its Chinese market offensive.

A briefing about Hynix business strategies for image sensors at
the CIS Showcase 2013 in Shenzhen, China. Courtesy of SK Hynix

The newspaper says that SK Hynix is sharing its patents with Samsung. So there is some chance that Samsung will eventually use Hynix-supplied image sensors for the Galaxy line of devices, which could be another milestone for SK if it materializes, according to analysts. This contradicts to an earlier article by Korea Times reported that Samsung already buys about 45% of the image sensors manufactured by SK Hynix (as of Oct. 2012).

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