Electronics Weekly, AllThingsD: Intel intends to sell set top boxes equipped with a camera. It's said be able to identify each individual watcher in front of a domestic TV. The information gathered will allow companies to target advertising at specific telly-watching individual. The box will be sold by mysterious Intel Media division. Erik Huggers, VP of Intel Media, says that it delivers a TV which "actually cares about who you are". Intel says several hundred of its employees are currently testing the box in their homes and it hopes to launch the service this year.
In order to make a reliable recognition of a watcher, the STB camera needs to have quite a high resolution and a good low light sensitivity. If Intel's approach is widely adopted, STBs might become a next big market for image sensors.