Thursday, November 13, 2008

Consumers Willing to Pay for a Quality Camera in Their Phone

Centre Daily Times: The Strategy Analytics Wireless Device Lab service research, "The Camera is Still King: Consumers Willing to Pay for a Quality Camera on Their Mobile Device," shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be willing to pay--and willing to pay the most--compared to other mobile device features.

These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. "Strategy Analytics research shows that over 60% of all respondents would be willing to pay extra for a quality camera on their mobile device," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "This desire for imaging features prevails across all age ranges in both regions."


  1. So is it the beginning of the "education" of the consumer regarding image quality?
    Will the roadmap of the pixel size reduction be changed for a more "innovative" roadmap?

  2. Well, consumer education is a good thing. Educated consumer understands that there are hard trade-offs in camera phone design and what she gets now is a product of these trade-offs.

    As for roadmaps, there are some innovative things in the pipeline, other that pixel shrink (which by itself requires a lot of innovative thinking). For one, 12-15fps burst mode will become standard in camera phones much faster than in DSCs - there are many such phones on the market right now,


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