Wednesday, October 10, 2012

Ambarella's Business

Seeking Alpha releases some data on Ambarella video ISP business toward its planned NASDAQ IPO. The business is quite dynamic: ISPs for pocket video cameras accounted for 40% of the company's revenue in 2011, went down to 15% in fiscal 2012 and then to only 1% of revenue in the first half of fiscal year 2013. The proliferation of smartphones and their ability to capture high-quality video and still images has effectively wiped out the pocket video cameras market.

The sharp drop of pocket video market has been compensated by rising sales on wearable sports camera market, the IP security camera market and the automotive aftermarket cameras. For the six months ended July 31, 2012, 72% revenue was attributable to the camera market and 28% of revenue was attributable to sales into the infrastructure market.

On the infrastructure market, Ambarella customers include Harmonic, Motorola Mobility (owned by Google), and Telefonaktiebolaget LM Ericsson. On the camera market, Ambarella's chips are designed into products from leading OEMs including GoPro, Robert Bosch and affiliated entities and Samsung, which sources its solutions from ODMs including Ability Enterprise, Asia Optical, Chicony, DXG, Hon Hai, and Sky Light Digital.

As of July 31, 2012, Ambarella had 425 employees worldwide, 81% of whom are in R&D.

Ambarella (AMBA) planned a $60M IPO with a market capitalization of $259M at a price range mid-point of $10 for today, October 10, 2012. However, at the last moment the share price was changed to $6, so that the company IPO raised only $36M. The trade opened at $6.64 and is currently trading at $6.32.

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