Tuesday, June 14, 2022

Smartphone imaging trends webinar and whitepaper

From Counterpoint Research (https://www.youtube.com/watch?v=veC5PS8aDZo):

Over the last few years, steady upgrades in CMOS image sensor (CIS) technology combined with the evolution of chipsets – and the improvements in AI they enable – are bringing step-change improvements to smartphone camera performance.

Counterpoint Research would like to invite you to join our latest webinar Smartphone Imaging Trends: New Directions Capturing Magic Moments which will be attended by key executives from HONOR, Qualcomm, and DXOMARK as well as a renowned professional photographer and director Eugenio Recuenco.

The webinar is a complement to an upcoming Counterpoint Whitepaper (also to be released on June 8) which will cover smartphone imaging trends, OEM strategy comparisons, the key components of a great camera and show how technology is helping to unlock creative expression.

The accompanying whitepaper can be obtained here: https://www.counterpointresearch.com/whitepaper-smartphone-imaging-trends/

The camera has always been a major component of the smartphone and a key selling point among consumers. In the past, smartphone cameras lagged far behind even the most basic DSLRs as form factor and size constraints impacted picture and video quality. But technology has now advanced to the point where today’s top flagship devices are capable of delivering DSLR-like performance.

The rise of AI algorithms, advancements in multi-frame/multi-lens computational photography, more powerful processors, the addition of dedicated image signal and neural processing units and, of course, the compounding of R&D experience has resulted in today’s smartphone cameras rivalling dedicated imaging devices.

In fact, the smartphone’s comparatively compact form factor is an advantage, as clicking pictures and recording videos are becoming integrated into our daily lives through the growth of social media. The role of the camera has shifted to become a life tool, as end-users migrate from being simply consumers of content to creators.

This new direction that imaging has taken warrants further advancements in smartphone cameras, as we lean on technology to make the experience easier while allowing all of us to be more creative.

Table of Contents:

Smartphone Imaging Trends
Megapixels: More is not necessarily better
Multi-camera modules: Covering all scenarios
Image processing: Pushing the laws of physics
OEM Imaging Comparisons
As hardware slows, innovation grows
Where the magic happens
New magic, new directions
Measuring Quality
Components of an exceptional smartphone camera
Image processing innovation
Capturing Magic Moments
Powering art through technology

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