Sony Establishes Crowdfunding Platform for its Employees

Sony Seed Acceleration Program, which seeks to fast-track promising new business ideas proposed by Sony employees into full-fledged businesses, unveils "First Flight." First Flight is a new online platform providing an suite of services from crowdfunding to e-commerce in Japan. Kazuo Hirai, Sony President and CEO, says: "Sony's innovation is ingrained in the company's founding spirit of `doing what has never been done before.' Nothing embodies this spirit more than passionate entrepreneurs who give shape to their ground-breaking ideas and introduce them to the world, without fear of failure. The First Flight platform and other Seed Acceleration Program initiatives accelerate and optimize this process. Sony itself originated as a start-up, and through the Seed Acceleration Program we are challenging ourselves to return to our entrepreneurial roots. At Sony we will continue to explore ways of delivering new, emotionally compelling experiences and enhanced customer value."

The fist three projects on the new site are not related to imaging. I wonder if we ever see image sensor crowdfunding projects proposed by Sony employees from image sensor division.