Friday, June 25, 2021

Yole Updates about 2020-21 CIS Market and Market Shares

Yole Developpement publishe an article "COVID-19 & Huawei ban winds of change on the CIS industry – Quarterly Market Monitor":

2020 saw CIS revenues reach $20.7B with an annual growth of 7.3%. As with other semiconductor products, Yole’s analysts noted that long production cycles and the activity of markets such as consumer, automotive, security, and industrial led to challenges in procurement of CIS at the end of 2020. In 2021, Yole’s imaging team expects a more stable situation. Q1-2021 has been very good due to some production overflow identified from Q4-2020, leading to a 7% better quarter compared to Q1-2020.

2020 was a very unusual year for the CIS industry. Everybody had the COVID-19 situation in mind, and, indeed, it created a temporary disruption in the supply chain which had to be made up towards year-end. Another disruptive aspect was the Huawei ban and its effect on the market between Q3 2020 and Q4 2020, especially for Sony. However, it did not lead to a CIS market collapse thanks to the increasing number of cameras per mobile and a stable average selling price overall.

All these events combined allowed for the CIS industry to maintain significant growth in 2020.

Q1 is seasonally a typically lower revenue quarter, though there was fear of shortages in the overall semiconductor industry,” explains Chenmeijing Liang, Technology & Market Analyst within the Photonics, Sensing & Display Division at Yole. “At Yole, we believe that the effect here is more linked to supply chain issues rather than real capacity issues for CIS.

Sony was hit the hardest by these crises, as it was highly exposed to the mobile market and subsequent international trade tensions; the toll on Sony’s revenue in Q4 2020 is notable,” asserts Pierre Cambou, Principal analyst in the Photonics and Sensing Division at Yole.

Sony, of course, remains the market leader, and though they did lose some market share in Q4-2020, they regained traction in Q1-2021. However, they are being challenged by increased competition. In comparison, their nearest competitor Samsung was more protected from this market shake-up due to its vertical integration. Their recently released line of 0.7µm pixel sensors targeting the mobile market helped them seize some of the new opportunities, with some OEMs, such as Xiaomi, benefiting from Huawei’s disappearance.

Some CIS fabless players, like ON Semiconductor, may not have the ability to secure capacity from TSMC, as Sony did. They did ok during 2020 but could have done better by surfing the automotive and logistic camera market growth.

But other fabless players, probably Chinese, like Smartsens Technology and Omnivision, diversified their sourcing long ago and grew far more.

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