Tuesday, September 13, 2011

Micron and Others to Sell and Support Kodak Sensors on Local Markets

I got this Kodak PR by email. No regular PR sources seem to publish that as of yet. The PR itself is quite long, here are few quotes:

"ROCHESTER, N.Y., September 13, 2011 – Eastman Kodak Company (NYSE:EK) has expanded the sales and support options available to customers of its image sensor products by providing additional in-country, in-language support in key markets around the globe.

Kodak’s existing sales and application support team for image sensors has been enhanced with a network of distribution partners and representatives authorized to work directly with customers on the evaluation, purchase, and integration of KODAK Image Sensor products. Each of these partners has received training on Kodak’s full image sensor portfolio, and can work directly with camera manufacturers to help identify and source the most appropriate device for their application."

"Kodak provides direct customer support for this portfolio through Sales and Application Engineering teams located in North America, Europe, China, Korea, and Japan. This direct support has now been enhanced through the addition of a team of authorized distribution partners around the globe:

  • BalaJi MicroTechnologies (www.balaji-microtechnologies.com) in India
  • Micron, Inc. (www.micron.co.jp) in Japan
  • Neva Electronica JSC (www.nevael.ru) in Russia, Ukraine, Belarus, and Kazakhstan
  • Pangaea (HK) Ltd. (www.pangaea.com.hk) in China
  • Regulus Technologies Co., Ltd. (www.regulus.com.tw) in China, Hong Kong, Singapore, Malaysia, Philippines, Taiwan, Thailand, and Indonesia.

The range of services offered by these partners vary from region to region and are designed to enhance the existing Kodak support present in each local market. Many of these distribution partners, for example, maintain a local inventory of KODAK Image Sensor products to reduce local lead times and allow camera manufacturers to purchase devices using local currency. Technical support options range from assistance with sensor selection and evaluation through full camera design services and support. And many of these partners provide “one stop shopping” for a number of different camera components (including lenses specifically matched for use with Kodak sensors), simplifying the development of a full camera system."

Update: MA sent me a clarification on Micron Inc. mentioned in the PR:

"I just wanted to point out what may be a misunderstanding in the blog posting entitled “Micron and Others to Sell and Support Kodak Sensors on Local Markets” from today. The Micron listed in the blog is not in fact the same Micron from which Aptina was spawned. If one clicks the link you posted for Micron, Inc. in the blog this becomes clear. Apparently they are a distributor with a similar name. I thought this may be confusing and wanted to clarify with you. I suspect that this PR would be a more newsworthy if it was in fact the Micron we know and love that had betrayed us and started distributing Kodak sensors! Just want to make sure no one gets the wrong impression."

Meanwhile, the full text of Kodak PR has been published by Electronic Products.

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