Key Findings:
- The growth in the biggest market for CMOS image sensors — smartphones — is ebbing. Leading suppliers are focusing on new markets, such as automotive, industrial and wearables, to drive revenue growth.
- Capturing share in new markets requires new camera technologies, such as 3D cameras, dual cameras, software technologies, and algorithms for image processing and recognition.
- New safety regulations for automobiles are emerging across key markets, such as North America, Europe, Japan and China. Compliance with these regulations will demand increased use of image sensors in a variety of automobile electronic equipment over the next three years.
CMOS image sensor product managers must:
- Focus on developing specific products targeting new markets, such as industrial, automotive and wearable devices, and allocate resources to gain share quickly in these markets.
- Develop computational camera software technologies and algorithms, such as high-speed processing, image recognition (face or object) and AI technologies, which will be adopted into, for example, the smartphone, automotive and industrial markets. And they should integrate them into one chip or a single package.
- Consider acquiring packaging, lens and camera module suppliers and IP companies (image signal processors, connectivity, memory and artificial intelligence) to provide a complete product to the end customer.
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