Wednesday, October 07, 2020

Strategy Analytics: Sony Losing Smartphone CIS Market Share to Samsung, Omnivision, and Hynix

BusinessWire: According to Strategy Analytics, the total smartphone image sensor market witnessed a 15% YoY revenue growth in H1 2020. Sony maintains the first position in the smartphone image sensor market with 44% revenue share followed by Samsung and OmniVision. The top-three vendors captured almost 85% revenue share in the global smartphone image sensor market in H1 2020.

Jeffrey Mathews, Senior Analyst at Strategy Analytics says, “The image sensor market was driven by the upbeat demand for multi-camera configuration featuring 2MP and 8MP image sensors in smartphones and further boosted by the shipment of high pixel sensors such as 64MP and 108MP image sensors in H1 2020. Sony saw its market share decline in H1 2020 owing to the rising competition from Samsung, OmniVision and SK Hynix.

Stephen Entwistle, VP of the Strategic Technologies Practice at Strategy Analytics commented, “The image sensor market growth was slowed by the impact of the pandemic on the overall smartphone market. However, the momentum around high pixel sensors and the use of multiple cameras in smartphones is expected to shape a strong growth path for the image sensor market in H2 2020.


  1. If Samsung enters the DSLR/Mirrorless market, Sony'smarket sharebwill further shrink. Most players are apparently quite unhappy with Sony abusing its market dominance (apparently regulating what features buyers can be given, like preventing Panasonic from having PDAF).
    If Samsung enters this market, players may be willing to pay more, to ensure that they don't have to suffer the unnecessary and unfair regulations imposed by Sony.

  2. Until very recently Panasonic did own 49% of the TPSCo JV so it was a direct competitor to Sony CIS business

  3. Samsung has had compact cameras before but that didn't give them any favors but I agree Samsung's challenge to Sony is good for consumers forcing Sony to leverage their game.


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