Tuesday, February 07, 2012

Truesense Imaging Officially Presented

Rochester Democrat and Chronicle: Truesense Imaging has formally announced its new corporate identity. Formerly the Image Sensor Solutions (ISS) division of Eastman Kodak Company, Truesense Imaging was acquired by Platinum Equity through a transaction with Kodak that closed on November 7, 2011 and Truesense is now operating as an independent company. Truesense Imaging, as part of the Platinum Equity portfolio, will continue to provide the industry’s broadest range of image sensor devices that combine the high resolution, ultra-fast frame speeds, and unmatched image quality that customers all over the world depend upon for their most demanding applications.

We are extremely pleased to officially announce the launch of our new brand and corporate identity,” said Chris McNiffe, Chief Executive Officer of Truesense Imaging and former general manager of Kodak’s ISS business. “As an independent company, we now have a great opportunity to expand our leadership position and to grow into new markets and new applications that leverage our core strengths in imaging technology. This is a very positive step forward for our business, our employees and, of course, our customers.

Truesense Imaging is headquartered in Rochester, NY. The company-owned facilities in Rochester house all research & development, marketing, and business operations, including a highly specialized image sensor manufacturing operation.


  1. Who are their main customers? Target markets?

  2. Pentax 645 and Leica currently use their sensors.

  3. Leica uses Kodak on both their line-ups. Hasselblad is another customer. A limitation of Kodak sensors is no liveview ability, and horrible high iso, compared to other current sensors. Also, while video recording is possible, the resulting file would be 'digicam of the early 00's quality'

    1. I'm not sure that's true about video.
      The Ikonoskop digital camera uses Kodak sensors and the picture looks pretty good.


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